my4moles

Benefit/discounted Golf cards are not as beneficial as they seem, instead it is a BIG outflow of a lump-sum fee with a time limit on the membership - please be aware of the actual value to you instead of what can be seen on the cover of it. Here are TOP five reasons of the concept not being a hit:

2.       The value proposition of the card was not always clear. After buying the card, the golfer would be told of the Premium slots not being available. Best courses mentioned in the marketing material would mostly not be available for weekends.

3.       If the card was offering 15 free rounds for Rs. 20,000 some rounds would also be in a golf course like Qutab Golf course where the green fee on weekends is Rs. 600. Thus, defeating the may purpose of a discount or a green fee benefit.

4.       Golfers would calculate the green fee discount value based on the Tariff rates of the prime time. When most of the slots he would actually play were of the non-peak hours. This reduced the importance of paying in advance for a round which may be costing lesser.

5.       The biggest advantage of online booking was seen in the ease of searching for the available golf courses and also picking the slots of your choice. Over and above that, if the golfer was booking for example 15 days in advance the green fee discounts could event go up to 50% off. There was no need of informing 4 days in advance, awaiting for the available time slots, then reconfirming again with the playing fourball etc… etc.

Don’t we all love the word FREE? … we all want the best deals and the best courses …. but we all know ‘There is nothing like a FREE lunch’….  

If you’ve got it, you must know!