What are the professionals doing when they mark their ball, crouch down and then seem to fiddle with the ball before placing it back on the green? Many times, they're trying to line up the manufacturer's name with the target line to the hole. This visual aid can help both in aiming your putter blade correctly and instilling confidence, since you are giving yourself a specific cue that's easy to focus upon. Just imagine the ball rolling end over end - with the manufacturer's name holding steady at the equator - down the line to the hole. Using this method will get you into a sharper frame of mind and thinking about a positive result.